REVUP Your Business with Hilda Gan
REVUP Your Business with Hilda Gan (formerly REVUP Your Potential) is a podcast for small to medium-sized business owners, entrepreneurs, and HR professionals. Each week, we’ll be sharing tips, strategies, and trends on how you can build success in your business. Hilda will share her expertise as a people-centric leader in work culture and human resources, along with guests in marketing, sales, finance, IT, leadership, and the multiple facets of business. If you love to learn and want to find out how you can REVUP your business, join us!
REVUP Your Business with Hilda Gan
S6E16: Mastering LinkedIn Strategies by Connecting with Your Business Goals feat. Dee Boswell-Buck
Mastering LinkedIn strategies is essential for aligning with your business goals in today’s digital age. As the world’s largest professional network, LinkedIn offers powerful tools to build your brand, connect with decision-makers, showcase expertise, and drive growth. By leveraging its features strategically, you can expand your reach, generate quality leads, and create meaningful opportunities that directly support your business objectives.
In this episode, we are joined by Dee Boswell-Buck, a Certified Social Media Strategist who made a bold career pivot at 47, leaving her 26-year corporate role to launch her own business. Now the founder of Boswell-Buck Creative Consulting, Dee helps service-based business owners transform their LinkedIn presence, generate quality leads, and increase revenue. From building a thriving online community of over 400 members to empowering women-led businesses, Dee’s mission is clear: to help entrepreneurs shine and succeed.
Tune in as we discuss how to align LinkedIn actions with your top 3 business goals, the importance of building relationships before selling, LinkedIn mistakes (and how to avoid them), content strategies, and more!
Chapters:
0:00 - Intro
02:12 - Actions on your business that must align with your 3 goals
06:16 - What to do before connecting with someone on LinkedIn
10:08 - Common mistakes: selling before establishing a relationship
14:00 - Top ways of sharing content on LinkedIn (newsletters + carousels)
20:09 - Easy content ideas for LinkedIn beginners
22:25 - LinkedIn mistakes to avoid / platform-specific content
28:07 - Updating your LinkedIn profile & networking
30:13 - What’s next for Denise
Connect with Dee - https://www.linkedin.com/in/dee-boswell-buck
Visit Dee’s website - https://www.deeboswellbuck.com/
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#LinkedIn #SocialMediaMarketing #BusinessGrowth #Networking